Mallory Brooke Taylor

Advertising, guerilla, branding, identity, marketing, design.

Macklemore “2013 All-Star Weekend Preview”

While I think it’s great Macklemore is getting recognition and I absolutely love this song, I wonder what Nike and the Jordan brand think of it.

Watch “Wings” 

› Artisanal Social Media Marketing | Adweek

Consumers can smell an automated Tweet or Instagram from a mile away. What consumers value is intimacy and transparency. To see a brand conform to the realms of social media rather than use the platform simply for their gain, is for a company to step off their pedestal and get with the rest of the population. Social media allows consumers to really connect with a brand at a friend level rather than a god to servant level. 

Gimme.

Gimme.

♦ 3 months ago

It’s all about copy. 2013 could be the year.

I seriously appreciate this music video. Rather than rest solely on the visual interpretation of his music, Justin Timberlake’s “Suit and Tie” music video forces the audience to read. FUCKING READ. Finally.

Das Hund

Going on an animal binge.

(Source: vimeo.com)

newyorker: John Kenney on creating the book trailer for his first novel, “Truth in Advertising”:  A few months ago, my publisher asked me to consider a video promo for my first novel, “Truth in Advertising.” I spent a long time as a copywriter in advertising, and they seemed to think I might have creative ideas (I didn’t). What I did have was my friend Rick, who was my art director at Ogilvy & Mather for years. We met for lunch and I asked if he had any thoughts. He said, “Why don’t we do a fake focus group?” I pretended not to hear him, waited a few seconds, and said, “I have an idea. Why don’t we do a fake focus group?” (This was largely our relationship at Ogilvy.) I wrote a script and shared it with the publisher; we got in touch with some actors we know who had worked with us before, found a room, called a camera assistant and two sound guys, and we were off… Click-through to watch the video: http://nyr.kr/11uVGen

newyorker:

John Kenney on creating the book trailer for his first novel, “Truth in Advertising”: 

A few months ago, my publisher asked me to consider a video promo for my first novel, “Truth in Advertising.” I spent a long time as a copywriter in advertising, and they seemed to think I might have creative ideas (I didn’t). What I did have was my friend Rick, who was my art director at Ogilvy & Mather for years. We met for lunch and I asked if he had any thoughts. He said, “Why don’t we do a fake focus group?” I pretended not to hear him, waited a few seconds, and said, “I have an idea. Why don’t we do a fake focus group?” (This was largely our relationship at Ogilvy.) I wrote a script and shared it with the publisher; we got in touch with some actors we know who had worked with us before, found a room, called a camera assistant and two sound guys, and we were off…

Click-through to watch the video: http://nyr.kr/11uVGen

(via mmanal)

♦ 3 months ago

Obnoxiously cute.