Augmented Reality Advertising: So Close, And Yet... →
This why I’m skeptical of anything augmented reality. I want audiences to be able to experience the digital realm through their phones and tablets without having to download an app they are just going to forget about once the piece is over. I don’t want to overload phones with one-time-use applications. I mean really, there has to be a better way.
NY Screens →
One, Two, Three, Four, They Declare a Twix War →