I was linked to this blog post by a tweet highlighting that “94% of conversations about brands happen offline”. It’s probably true. It feels truthical. Maybe it’s really 93% or 81% or 74.6%, it doesn’t really matter. What jumped out at me was the phrase “conversations about brands”, which I’ve seen in a few places.
I think this phrase might mean something silly. I can’t prove it, mind you. But I wonder if it’s mixing up two things: conversations about brands - which happen occasionally, don’t get me wrong! - and conversations about activities, friends, news, life, and so on in which brands have a walk-on part. I bet those happen more.
Clients are disappointed with agencies’ ability to integrate interactive and traditional advertising. The vast majority of clients feel that agencies are struggling to change their business model and, so far, are playing catch-up with interactive agencies. Clients simply do not see traditional agencies as adjusting well in an era of rapid technological changes.